I Took A Knee

On Super Bowl Sunday, I performed a grand experiment – I didn’t watch the Super Bowl - I took a knee.  I didn’t care about the 2 teams playing in the game (sorry Pats/Rams – I’m an Eagle’s fan), could have cared less about the network it was being played on (sorry CBS), and though I’m a marketing guy, I see fresh new creative video…

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Mark Leishear
Oh, The People You Meet (The Importance of Stories)

The world is full of interesting people, with interesting stories to tell. The next time you’re on a call, or appointment, or whatever you do that requires you to book meetings with people, remember this important piece of advice: find their story, and have them tell it.  Do this, and you’ll crack open the door to a new friendship.

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Mark Leishear
Who Needs Video?

It’s a war of websites. How many does one business have over the other, how well are the sites maintained, how regularly are they updated, how many views, etc. The more often this information is updated, the higher that business is rewarded in search. The double bonus – is that because video is such a growing category – business owners, marketing directors – anyone can directly deliver their message to a target audience.

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Mark Leishear
Video Marketing – Business Marketing Essentials – Tip 715

Each day, each week, and each year – more applications and more devices are being designed and built, with a video screen in mind.  I remember reading an article not too long ago – an interview with the marketing director for P&G – he was asked about video, and his answer included “thinking in screens.”  He’s got it.  Thinking in screens.

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Mark Leishear
How Long Should Your Videos Be - Understanding Your Video’s Use.

I like a good healthy mix of video content for business – from 15 sec videos to 2-3 min max videos. 3 min would be my absolute max on a video. Some might say too long at 3… but again, it depends on the content. A 3 min video is going to be great for a business that holds an open house with events and speakers throughout the day, and customers are coming in, there’s food,

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Mark Leishear